We’re The Ones – DAF Trucks releases ‘ode to the truck driver’
- DAF Trucks creates poem and video – We’re The Ones – for truck drivers
- Social Media ‘likes’ result in DAF Trucks donations to Ben charity
- “…like a clarion call for truck drivers.” poem’s author, Mark Vigil
DAF Trucks has produced an ‘ode to truck drivers’ in the shape of a specially commissioned poem and video in recognition of the vital and often challenging work that the UK’s truck driving community faces every day. All Social Media ‘likes’ in the run-up to Christmas will trigger a 50p donation from DAF Trucks to the motor industry charity, Ben.
The poem, called We’re The Ones, which accompanies a video, were together produced by DAF Trucks’ external Social Media consultant, Mark Vigil. We’re The Ones can be viewed on DAF Trucks’ YouTube channel here: https://youtu.be/s96vYf3Q72g
“We’re the ones is a salute to truck drivers everywhere,” says Mark Vigil, “reflecting upon the challenging work that they put in, day after day, often at irregular hours. It's told from the point-of-view of a truck driver,” he says, “and repeats the line ‘we're the ones’ throughout – like a clarion call for truck drivers.”