DAF Dealers pick-up top honours at Commercial Motor Awards

22-11-2018, DAF Trucks UK


- Ford & Slater and Brian Currie both scoop top awards

- Apprentice of the Year and Dealer Principal of the Year won respectively

- Imperial Commercials highly commended in Forecourt category

- Awards recognises industry’s best is truck sales, aftersales and support services

(Dealer Principal of the Year, Brian Currie from DAF Dealer, Brian Currie in Milton Keynes (centre), with Chris Walton, Editor-in-Chief at Road Transport Media and Commercial Motor Awards host, Jamie Sutherland)

DAF Dealers Ford & Slater headquartered in Leicester and Brian Currie in Milton Keynes have emerged victorious at 2018 Commercial Motor Awards. They were among 16 award winners last week at the Vox Centre, Birmingham, at the prestigious gala awards evening which recognised the truck industry’s very best sales, aftersales and support service providers.

Imperial Commercials in Halesowen was highly commended in the Forecourt / Showroom of the Year category.

Ford & Slater’s Sonny Meijer picked up the Apprentice of the Year award, having excelled over the past three years as a DAF Technician Apprentice at the Dealer’s King’s Lynn location. He is also Chairman for the Ford & Slater Apprentice Panel – an apprentice-led council representing Ford & Slater’s 10 locations across Central and Eastern England, offering trainees the opportunity to have their say on issues affecting the company and the scheme.

(Apprentice of the Year, Ford & Slater’s Sonny Miejer (centre) with Geoff Lunn from Shawbrook Bank (left) and Commercial Motor Awards host, Jamie Sutherland)

Sonny has helped to raise almost £5,000 for charity and has been involved in the promotion and recruitment for Ford & Slater’s apprenticeships programme, itself picking-up Apprenticeship of the Year at the MT Awards in July. He was hand-chosen by DAF Trucks to act as apprentice valedictorian for the official DAF Trucks 2018 graduation event.

Brian Currie is a name synonymous with the DAF brand in Milton Keynes and the wider region DAF operation in Milton Keynes with Brian Currie himself presiding over a highly successful operation since the 1970s. The company today also has service centres in Northampton and Bedford, plus a TRP Shop – the all-makes truck and trailer brand – in Irthlingborough. Brian, now Chairman, was awarded Dealer Principal of the Year.

“This award,” he said, “is in recognition of much more than just one individual. My wife, Pat, my family and a hugely dedicated, long-serving team of professionals have contributed to the success of Brian Currie. It’s a simple recipe; hard work and dedication, but to have delivered such a high level of service to our customers for 40-years is testament to the calibre of individual we have in our team. Although this is a personal award,” he said, “I am immensely proud of the team effort that underpins it.”




Channel Commercials PLC Ashford AFT Approved Tachograph Centre